Sales

Successful Sales Begin with Trust

Nonverbal communication makes sales and consulting conversations more persuasive. Eye contact, facial expressions, and gestures increase credibility, build connection, and boost the chances of closing a deal.

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Why nonverbal communication matters

Sales conversations don’t convince with words alone. What truly matters is how the seller comes across
through facial expressions, gestures, and eye contact. Research makes it clear: nonverbal signals shape trust, credibility, and the final buying decision.

  • When verbal and nonverbal signals align, conversations feel more persuasive.
    (De Meuse et al., 1994)

  • Consistent eye contact builds trust and likeability.
    (Arndt et al., 2019)

  • Nonverbal skills create a positive atmosphere and measurably boost sales performance.
    (Chakrabarty et al., 2014)

  • Nonverbal communication strongly influences purchase decisions and customer satisfaction.
    (Šostar, 2022)

Importance of non-verbal communication of the seller

The impact of Casablanca – numbers that speak

88%
consider eye contact essential
66%
report greater attentiveness with Casablanca
3 out of 4
would use Casablanca long-term
+13%
more deals thanks to improved eye contact

Casablanca brings real eye contact to video calls

for stronger customer relationships, better performance, and more closed deals.

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